The Effect of Relationship Marketing and Relationship Quality on Customer Loyalty (Bank Muamalat Indonesia)

This study aims to analyze the influence of Relationship Marketing And Quality On Customer Loyalty. Maintaining customer loyalty is needed in company, but most important thing how company's efforts conducting relationship marketing (marketing relationship) and quality (quality realizing (customer) at Bank Muamalat. used quantitative method with multiple linear regression analysis 100 respondents using slovin formula. The results showed that variable X1 calculated t value (2,979) > table (1,986) which means has a positive effect on Y (customer loyalty). X2 count (2.586) (1.986) (X2) (Y) significant level 0.011 < 0.05. obtained acalculated F 31.024 Ftable 3.09 so then F0 rejected 1 received 0.000 0.05 (which determined), it can be interpreted together there between loyalty.